SMM (social) - Palms Media

SMM (social) Strategy

The internet has brought forth a plethora of possibilities for online marketing. Social media is among the most popular and effective for getting your brand out there. However, you’ll need to invest a lot of time in these networks to get satisfactory results. Neither you nor your employees might have the time to manage or even create your social media trail. That’s why our professionals could be the ones to help build your brand on the various well-known platforms. There are many advantages to hiring us for this job..

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SEO & PPC

Our company has multiple ways to help your website gain more attention. These include SEO, or search engine optimization, and PPC, or Pay-Per-Click.

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Web Design

Your company probably has a business URL and has had one for years now. However, you might notice that it’s not attracting much attention.

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Web App & Mobile App Development

Your company must have a website in this day and age to stand a chance against your competition. However, you might not have the time to learn how to develop one due to other business activities.

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Telling Your Story

We can help your company make an emotional connection with your audience. There are many stories you can tell that followers may enjoy. It could be your company’s humble beginnings, successes, individual employees and their experiences working for you, and other heartfelt accounts. You might have consumers that have positive things to say involving your products and services. We can include those to show others that your brand is efficient and trustworthy. These kinds of posts are great for your company’s image, could potentially boost the number of followers on your platforms, and increase the conversion rate of casual users to customers.

Retargeting

Our services don’t only stop at your business’s social media profiles. We can also use these platforms for advertising to passersby using retargeting ads. These more have to do with visitors on your site than followers on your social media. Generally, about 2% of the guests on your URL will purchase something from you. Retargeting ads can encourage other users to purchase your products using “cookies” to market to them when they go to social media sites. We’ll also make sure not to do it in a way where it would annoy them.

Activity Signals

Search engines aren’t the only way your consumers can discover your website online. They might first learn about you through social networking. What’s great about that is that we can help you tap into a new and diverse audience for your business. Our teams can construct a plan to help you get that traffic through the kinds of posts we’ll make on your behalf and the number or frequency of them. Your platform will be just active enough to keep people reasonably updated without overbearing your followers. We’ll set up a schedule and work closely with you on the numerous content we’ll put on your social media.

Indirectly Increase SEO

One way to boost the chances of appearing on search results is if a different website links to yours. That can similarly happen with social media. However, the distinction is the posts you make on your platform and other users linking back to them. It could also apply if you make a blog and many people share it on their social media. Your posts and content could then jump up higher in the search results. Our experts can present words, photos, and more on your platforms to encourage others to share it further and increase your website traffic.

Updates for Consumers

Social media is excellent for building a community of loyal customers through particular strategies. One of these tactics is regularly posting about new products and services, events, savings, and more goings-on from your business. You can excite your followers with these updates. They’ll like, comment, and share your information, which can potentially drive more traffic to your brand. Some of these users might have more questions about your new or upcoming developments. Our company will help handle all of those responses while you focus on the future of your business.

Niche Groups

When targeting your audience, there’s no better place to look than in those small crowds involved in particular categories. We’ll have your platforms follow various groups and topics within or near your company’s industry. You could additionally give us suggestions on what you can associate with your social media. Our team could find people talking about widespread subjects in your industry and follow them. These strategies can result in more individuals discovering your brand and increasing your popularity. Followers are more likely to purchase your product than casual onlookers.

We understand that communication is critical in building an audience, so we’ll be sure to integrate your style in the various responses and comments we’ll put on your platform.

Testing for the Best Results

Our experts work to narrow down and tailor social media methods that work best with your particular company. That’s why we implement A/B testing for posts, which is more convenient to do than with websites. We can utilize this practice for multiple platforms. A/B testing involves making a pair of similar posts to see how your audience reacts. Some social media sites allow you to observe the analytics of each interaction. Our professionals will use this information to optimize your platform further and boost your company’s reputation.

Brand Recognition

The ultimate goal of marketing is to turn your business into a household name. You want people to look at your company logo and immediately know who you are, what products and services you sell, and the quality of your goods. Your business can focus on making those excellent commodities while our experts use social media to broadcast your merchandise. We know the right strategies that are the most effective and can tailor them further for your company. Consumers are more likely to purchase brands they recognize and trust. With social media, we can introduce your products and services to a broad audience quickly.

Facebook, Twitter, and other popular platforms have provided excellent opportunities for individuals all over the world to connect. That includes businesses. Our experts will utilize social networking to its full potential for your company. We know the ins and outs of the various tools and capabilities across multiple platforms. If you go into social networking without knowing what to do, you could essentially waste your time and resources. Instead of doing that, contact us today to begin managing your platform and increasing your brand awareness.

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