Developed by Palms Media, Contact Trail is a WordPress plugin that shows law firms and businesses exactly where every form lead came from. It captures UTM parameters, ad click IDs, and referrer data behind the scenes, then classifies each Contact Form 7, WPForms, and Gravity Forms submission into a marketing channel, such as paid search, paid social, organic search, Google Business Profile, Local Services Ads, or AI search, with first- and last-touch attribution saved right next to the entry. The product’s website, also built by Palms Media, explains how the plugin works and makes it easy for marketers to get started.